1. Scope & Who We Are

This Policy applies to personal information processed by LakVen via:
• Our website(s) and mobile site(s)
• Customer support channels (email, phone, chat, social)
• Marketing activities (newsletters, ads, promotions, surveys)
• Order fulfillment and delivery partners

Controller: LakVen Beauty
Contact: privacy@lakven.com

2. Information We Collect

a) Information you provide

• Profile & Contact: name, email, phone, billing/shipping address, account credentials.

• Orders & Payments: order history, items purchased, pricing, payment method (we do not store full card/UPI details; our PCI-compliant payment partners process these).

• Skin Preferences: optional skin type, concerns, routine notes, patch-test feedback.

• Communications: messages to support, reviews, ratings, survey responses, contest entries.

• Marketing Preferences: newsletter opt-ins, consent choices.

b) Information collected automatically

• Device & Usage: IP address, browser type, device identifiers, pages viewed, time on page, referring/exit pages.

• Cookies & Similar Tech: session cookies, preference cookies, analytics pixels, and advertising tags (see Section 10 – Cookies).

• Approximate Location: derived from IP for language, currency, or regional shipping estimates.

c) Information from third parties (where allowed)

• Payment & Delivery Partners: payment status, fraud checks, tracking updates.

• Marketing Platforms & Social: ad performance metrics, campaign attribution.

• Identity & Risk Services: basic verification signals to reduce fraud.

3. How We Use Your Information

• Provide Services: process orders, payments, shipping, returns, and customer support.

• Account & Security: manage accounts, authenticate logins, detect/prevent fraud or misuse.

• Improve Experience: analyze performance, fix bugs, personalize content and product recommendations.

• Communicate: send transactional emails (order updates, security alerts) and—with your consent—marketing messages (newsletters, offers).

• Legal & Compliance: maintain records, comply with tax, audits, and regulatory requirements, and enforce our Terms & Conditions.

4. Legal Bases (How we justify processing)

Depending on your location and applicable law, our processing is based on:

• Consent: newsletter subscription, certain analytics/ads cookies, skincare preferences.
• Contract: fulfilling your orders and providing Services you request.
• Legitimate Interests: improving Services, preventing fraud, ensuring network security, limited direct marketing to customers (subject to opt-out).
• Legal Obligation: invoicing, tax records, consumer protection, and safety notices.

5. Sharing & Disclosures

• Service Providers: payment gateways, logistics/courier partners, cloud hosting, email/SMS providers, analytics and anti-fraud tools (bound by contractual data protection obligations).

• Business Transfers: if we undergo a merger, acquisition, or asset sale, data may transfer subject to this Policy.

• Legal Requirements: to comply with law, lawful requests, or to protect rights, safety, and security.

• With Your Consent: for co-marketing or testimonials where you explicitly agree.

We do not sell your personal information.

6. Data Retention

We keep personal information only as long as necessary for the purposes in this Policy, including providing Services, complying with legal obligations, resolving disputes, and enforcing agreements.

Typical retention:
• Order & invoice records: as required by tax and accounting laws.
• Support & communications: for audit/history (e.g., 24–36 months).
• Marketing preferences: until you opt out or request deletion.

When retention is no longer required, we securely delete or anonymize data.

7. Your Rights & Choices

Depending on applicable law, you may have the right to:
• Access a copy of your personal information.
• Correct/Update inaccurate or incomplete details.
• Delete data (subject to legal/contractual limits).
• Withdraw Consent for marketing or cookies at any time.
• Opt-out of Marketing: unsubscribe links are in every marketing email/SMS.
• Data Portability: request a machine-readable copy (where applicable).

How to submit a request: email privacy@lakven.com with your name, registered email/phone, and the request type. We may verify your identity for security.

8. Children’s Privacy

Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor provided data, contact us to delete it.

9. Security Measures

We implement administrative, technical, and physical safeguards to protect personal information, including encryption in transit, access controls, logging, and staff training.

No system is 100% secure; we encourage you to use strong passwords, enable device security features, and promptly notify us of any suspected unauthorized activity.

10. Cookies, Analytics & Ads

We use cookies and similar technologies to:
• Operate the site (session management, cart, checkout).
• Remember preferences (language, currency, consent choices).
• Measure performance (page analytics, error monitoring).
• Support advertising (to show relevant offers and limit ad frequency).

Manage cookies:
• Use the Cookie Settings banner to accept/decline non-essential cookies.
• Adjust your browser settings to block or delete cookies (some features may not work).
• Opt-out tools may be available via certain ad platforms (subject to availability in your region).

11. International Transfers

If we transfer personal information outside your country (e.g., to cloud providers), we will implement appropriate safeguards (contractual clauses or equivalent mechanisms) to protect your data consistent with this Policy.

12. Third-Party Links

Our site may link to third-party websites, apps, or services. Their privacy practices are independent of ours. Please review their policies before sharing information.

13. Product Safety & Wellness Data

Where you choose to share skin type, allergies, ingredient sensitivities, or patch-test results, we use this information only to personalize recommendations and improve product experience. Do not share medical histories through public reviews. Always consult a qualified professional for medical concerns.

14. Do Not Track & Automated Decisions

Do Not Track (DNT): Browser DNT signals may not be recognized consistently across services; we provide Cookie Settings controls for transparency.

Automated Decisions: We do not make decisions that produce legal effects about you solely based on automated processing. Basic fraud filtering and recommendation scoring may occur to enhance safety and experience.

15. Updates to This Policy

We may update this Policy from time to time. The Effective date above shows the latest revision. Material changes will be notified via the website or email. Continued use of the Services after changes indicates acceptance.